#BEAUTYSEARCH SKIN#

It's reminiscent of Sephora's Beauty Insider Community, a members-only social platform launched in 2017 aimed at connecting its shoppers over their common beauty needs and interests.

#BEAUTYSEARCH SKIN#

Part of Mira's value proposition is giving users the ability to ask advice or product recommendations from a community of beauty users on the platform 'with similar skin types, skin tones, and aesthetic preferences.' Mira uses facial recognition and artificial intelligence to help pair users with the right product and with users who may have similar beauty needs.Īs a search engine specifically aimed at beauty users and their needs, Mira enters the retail space at an interesting intersection of marketplace and social platform. The platform is intended to help shoppers find the right beauty products for their needs, and works by analyzing product reviews and translating them into 'digestible product synopses.' Shoppers can also compare beauty products side by side and, when ready, 'click-through to purchase their favorite products for the best price.'

The platform was founded by Jay Hack and Brandon Garcia, two Stanford graduates, 'with the aim to champion transparency and inclusivity in the highly homogenous beauty space.' A free search engine for beauty products, Mira, launched Tuesday online and through its mobile app, according to a press release.

Beautysearch